Social Proof & Case Narratives
Marketplaces University |
Jennifer Kauffman
Corporate case study featuring executive depth, high-level didactics and decision clarity.
Summary: “Marketplaces University | Jennifer Kauffman” is a project in the portfolio of MEOLI.TV, the narrative and cinema studio of Wesley Meoli, in the Social Proof & Case Narratives track. Corporate case study featuring executive depth, high-level didactics and decision clarity. Duration: 5 min 45 s. Published: July 10, 2022.
My role on the project
This is one of the episodes of a web series I produced for Universidade Marketplaces. In this case, my direction looked for the before and the after.
I insisted on visiting the favela where the company's owner grew up, and on showing the change she is bringing to the community by employing young talent: that is the truth that connects. Beyond the financial results, there is the motivation and the desire to grow and to change the story of her own family and of so many other families.
