Branding & Corporate Narratives
Nivea Lounge |
Fashion Rio
Memorable brand activation in an exclusive space at the iconic fashion event in Rio de Janeiro.
Summary: “Nivea Lounge | Fashion Rio” is a project in the portfolio of MEOLI.TV, the narrative and cinema studio of Wesley Meoli, in the Branding & Corporate Narratives track. Memorable brand activation in an exclusive space at the iconic fashion event in Rio de Janeiro. Duration: 3 min 6 s. Published: October 14, 2015.
My role on the project
For many years, the Nivea Lounge at Fashion Rio was an exclusive space attended only by VIP guests, actresses, models and artists. I made this aftermovie as a solo filmmaker to show what happened over those days.
My intention is always to make the viewer feel they are entering the space and taking part in the event from a distance. Far beyond putting together a video clip of beautiful images and effects, I pragmatically seek to introduce the audience to the space and the brand activations in a logical order.