Sports & Performance Narratives
Red Bull Bragantino |
Rebranding
Main piece of the rebranding campaign of Clube Atlético Bragantino, from the history of its crests to the launch of the new jerseys.
Summary: “Red Bull Bragantino | Rebranding” is a project in the portfolio of MEOLI.TV, the narrative and cinema studio of Wesley Meoli, in the Sports & Performance Narratives track. Main piece of the rebranding campaign of Clube Atlético Bragantino, from the history of its crests to the launch of the new jerseys. Duration: 1 min. Published: March 21, 2020.
My role on the project
In this film, my role was editor of the main piece of the rebranding campaign of Clube Atlético Bragantino. I researched the images and showed the history of the club's crests up to the launch of the new jerseys with the new crest.
The Bragantino rebranding took place officially at the turn of 2019 into 2020, consolidating the purchase of the traditional Clube Atlético Bragantino by the Austrian energy drink group to create Red Bull Bragantino. The process followed the same model as the brand's global franchises, such as RB Leipzig in Germany and the New York Red Bulls in the United States.